Much of our success stems from our valuable subscriber list we've built up over the years. Currently thousands of people (and growing daily!) have given us permission to communicate with them on a weekly basis.

I began with a very small group of initial clients that were interested in more insight and information helpful to them transforming their lives. From there our steps were:

1. Website: You can't build subscribers without one. One of the best options today is www.MoonFruit.com. It's only $35 a year; what a deal!
2. Choose your method: Will you write a weekly/monthly newsletter? Perhaps a blog to educate/respond to your customers?
3. Select your Email Service Provider (ESP): I recommend Constant Contact because of their awesome, user-friendly templates, customer service and price (free until you have more than 50 email addresses in your list; only $15/mo until you exceed 500)
4. Add a subscriber box to your website: Your ESP will give you the code for this. No one can sign up for your e~Newsletter without this!
5. Build your initial subscriber list: From your personal email, send a note requesting your family, friends, potential customers, existing customers, co-workers, employees, etc. asking them to sign up and to ask others to sign up. Test your first campaigns on them until you work out the kinks.
6. Promote, promote, promote: Put your website on all your materials (business cards, flyers, etc), place a sign-up link for your newsletter on the bottom of your emails, send monthly/quarterly sales promotions to your customers offering special pricing, discounts, etc. 

Promoting your business is not a matter of whether you will or not, but rather how.  Prioritize your opportunities by which will give you the biggest bang for your buck, and go from there.  But, whatever you do, don't be a shotgun spraying your resources ($$, time, attention, etc) everywhere.  Be a rifle and target your opportunities carefully.  When you do, pull the trigger!  Ready, Aim .... FIRE!