Entrepreneurs take risks. It's that simple. If you're not comfortable taking risks -- carefully calculated risks -- you'll likely die on the vine alongside your business. So how do you prudently weigh opportunities "outside the airbags" that could be the difference in a mediocre and outstanding year for your business?
"I charged up and terrified the women and said, 'Please, you have to have this product in your store.' I probably terrified them -- but I got a woman named Wendy to take my video".
Wendy worked for a company called The Right Start, a company that sold slightly upscale products for babies. The woman boldly pushing her idea at the trade show was Julie Aigner-Clark, founder of the phenomenally popular Baby Einstein line of videos and books for infants and toddlers known by millions of parents around the world. Julie launched The Baby Einstein Company in 1997, and shot the video with a borrowed camera in the basement of her Atlanta home. She and her husband Bill fully financed the project with $15,000 from their savings.
Learning: Successful entrepreneurs dream, follow their passions and take carefully planned risks.
Risk taking without planning = Stupidity.
Planning without risk taking = Mediocrity.
Be passionate with tenacity about your ideas -- be a Purposeful Risk Taker!
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