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 Business owners need to do three primary things in their business: Be Passionate, Be Remarkable and Get Results. That's it. The rest is administrative.
Be Passionate speaks to the reason why you do what you do for your living. If your business should reflect who you are and the life that you want, then passion is your reason for getting up and going to work. Passion is the emotional tug for doing what you do; it is the thing(s) that pulls you toward something, like a bug to a light. Passion gets you through the tough days ... and customers. It leds to what some say is the most important quality of an entrepreneur -- persistance. Staying power.
Be Remarkable is what separates you from others who play in the same puddle as you do. Every prospect wants to work with an expert. The question is, "Are you special enough to get and keep my attention?". Being remarkable allows you to give away stuff for which you previously charged (say, a free consultation or book) so that you can command a premium for what is now scarce -- your service.
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Dan Miller and 48 Days is proud to announce
aboard the Celebrity Century
February 20-25, 2010
How
would you like a vacation with a *Bonus*? Relax your body and soul by
taking in the excitement of a cruise and exotic ports, while
stimulating your mind through information-packed motivational seminars
geared toward how to be successful in both your work and your play.
"The
master in the art of living makes little distinction between his work
and his play, his labor and his leisure, his mind and his body, his
information and his recreation, his love and his religion. He hardly
knows which is which. He simply pursues his vision of excellence at
whatever he does, leaving others to decide whether he is working or
playing. To him he is always doing both." James Michener
Come
join us for 4 nights and 5 days of fun filled workshops hosted by 48
Days and guest speakers, as well as being pampered by the crew of the
Celebrity Century!!!
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 I was talking with a close friend today about the fear folks have in knowing the truth about something. Not truth about just anything -- like our hair is turning gray or our dog just isn't as bright as we like to think -- but rather truth that matters. You know, the painful kind.
Absolute truth is, well, absolutely painful most of the time. We're talking truth like:
- The absolute truth is that diamonds cost a hundred times more than a cubic zirconia.
- The absolute truth is that staying fit requires pain. That's why it's called working out.
- The absolute truth is that eating a well balanced diet isn't easy. Vegetables flat out don't taste as good as ice cream. Or chocolate. Or a burger.
- The absolute truth is that (for 99% of the population) we can't buy everything we want and expect to survive economic turmoil. Yep, most everyone could afford good health insurance if it wasn't for our car payments.
- The absolute truth is that if we became remarkably talented in areas that businesses desperately needed to be more profitable, finding work would be no problem. The pain here is that we'd have to stop the endless pursuit of entertainment and turn off the TV, the DVD player and iTunes (okay, you can leave on the educational podcasts) so we could actually learn something that would make us more valuable in the marketplace.
- The absolute truth is that rigorously planning our business isn't fun, it's hard work. If we only spent as much time doing that as we did looking for money to fund it ...
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 Teleseminars are telephone seminars or what most folks refer to as conference calls. By far, most of us have attended one (or hundreds) some time in our life. Webinars are
seminars held on the internet. Unfortunately, people use both terms interchangeably so it can get pretty confusing. However, there are some distinct differences -- and advantages to both -- you'll want to consider for your next conference:
Teleseminar
PROS - It is easy to do and super accessible to almost everyone due to the low cost of phone service these days. It's low cost
because it requires minimal equipment/service:
- Telephone and headset - smart idea, unless you want a constant crick in your neck and a redhot ear
- Analog phone line (the kind you get from your local phone company) - I don't recommend either a cell phone or IP phone service like Vonage (even though I've been a customer for five years) due to poorer call quality and likelihood of having a connection problem.
- Conferencing service - there's plenty of cheap or even free (check out www.FreeConferenceCall.com) services that not only will let you conduct the call with dozens of folks participating, but will provide a recording of the call immediately after you're done. You can use the recording as an added benefit to the participants, transcribe and create a product, use it for your marketing purposes, etc.
People can listen in while they're working, traveling or at
home. They may ask questions during the call if you decide to open the line. Lots of options. And, there usually aren't many technical issues with teleseminars.
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 A listen to the news recently tells us that we may have hit bottom economically during our current recession. In fact, many financial soothsayers are forecasting (ie. guessing) that the recession may end as early as September. To some, this matters.
But for most of us, the question that matters more is "Do I own my work, or does my work own me?"
That's the question I asked myself in September 2002, exactly one year after 9/11. For more on that story, stay tuned to my next newsletter where I'll spill the beans on how I learned to "Stop Feeding The Monster" ...
But, enough about me.
Ask yourself another question -- "Am I selling my time for money, and taking a mortgage against my life?".
If you want to own your work and have it reflect who you are and the life you want, then you want to be a free agent. Using a professional sports analogy, a free agent
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